As segments of the market move to non-traditional online sources for information, companies need to be where these audiences are.  With more ‘conversations’ taking place online, being a part of the dialogue allows issuers to correct misperceptions and be the voice of authority for their companies. Without this, the online community fills the void and issues can spiral out of control – impacting market perceptions and share value. 

Utilizing our software along with the web’s most popular social networks and communities we work with our clients to create a customized social media strategy to drive IR web site traffic, expand content distribution and increase investor engagement.  As your content is shared across the web your firm benefits with greater exposure to millions of retail and institutional investors.

Services include:

• Strategic planning session and recommendation paper Set-up of Twitter, Facebook, SlideShare, YouTube, Flickr, etc. and importing assets (Includes initial graphics, disclaimers, links to website and auto-publishing via RSS feeds)
• Setup social media monitoring via Google alerts and desktop tools (i.e. Tweetdeck)
• Integration with corporate website
• Ongoing Management
  • Posting content to social channels 
  • Providing industry context – web monitoring and sharing/retweeting 
  • Engagement management (including monitoring and reporting, escalation of issues to client) 
  • Quarterly report & recommendations (includes analysis of monthly social media results/mentions and web analytics)